![]() Vevo's top performing hip-hop artist of 2020 Variety hitmakers' “Voice of Impact” award With such a rapid rise and a relentless stream of critical and commercial hits, it's clear that Lil Baby is one of the greatest modern success stories in hip-hop.īest selling & most streamed album in the U.S.įirst album across any genre in 2020 to go double platinum He has seen widespread critical acclaim from the likes of GQ and Vanity Fair and has graced the covers of Rolling Stone and NME. “The Bigger Picture” was nominated for two Grammy’s (Best Rap Performance & Best Rap Song). My Turn held 14 records simultaneously on The Billboard Hot 100, and Lil Baby has recently surpassed musical titans Prince and Paul McCartney among others in Billboard Hot 100 hits in his young 3-year career. To date, Baby’s catalogue reached 22 billion global streams, scored 8 #1 songs at urban radio, won the BET Award for Best New Artist, named Vevo's Top Performing Hip-Hop Artist of 2020, named MVP on Rap Caviar, he won the top award of Global Artist of the Year at the Apple Music Awards. Last June as the nation protested, Lil Baby dropped a powerful record “The Bigger Picture,” articulating frustration, confusion, and a call to stand up for something much bigger than himself. Lil Baby is as authentic as they come at just 26 years old, he is unapologetically himself, speaking his truth in his lyrics and that connects him to listeners like no other. The album was the #1 streamed and #1 selling album of any genre in 2020. In February 2020 he released My Turn, which entered The Billboard 200 at #1, hovered in the Top 5 for 14 weeks, and then returned to #1 in June for four consecutive weeks. “I feel like I’m past that stage.Grammy-nominated Lil Baby has been one of the most dominant and critically-acclaimed names in rap since his first release in 2017. “I don’t wanna be comin’ from where I come from all the way right here to be a nothin’,” he told Apple Music around the release of My Turn. By the end of 2020, he’d been nominated for a Grammy, made the chart-topping album My Turn, and was named Artist of the Year at the Apple Music Awards. (Young Thug, an early booster, paid him to spend time in the studio instead of the streets.) Compared to his Atlanta peers (Thug, Gunna, Migos, etc.), Baby’s persona was muted: He shrugged off fashion shows, didn’t have tattoos (he didn’t want potential business partners from the buttoned-up, white world thinking he was something he wasn’t), and kept his boasts mild: “I never call myself a G.O.A.T./I leave that love to the people,” he raps on “Emotionally Scarred.” But the lyricism was there, as were the low-key intensity and no-frills ethic that have become his hallmark. Then the work came fast: Within a year of starting to rap, he’d released six mixtapes and a full-length album, 2018’s Harder Than Ever. But two years on a possession charge gave him more time to think than he wanted. He’d had encouragement-Pee and Coach K, the Atlanta kingmakers/Quality Control heads who helped launch Migos, had been on him since he was a teenager hustling dice in the street-but Baby wasn’t interested. ![]() The story goes that Lil Baby (born Dominique Jones in 1994) didn’t even really want to rap. ![]()
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